This is a combination of both creative and pragmatic qualities of employees poses a challenge to the selection of appropriate professional personnel department. But as a rule, companies with well-selected team of experts – marketers have a decent success in the market. The function is implemented by the marketing department of Education through work with consumers. This is primarily a strategy of working with major clients, which is the standard for the sales department. By implementing this strategy, Sales should be clear rules of conduct in the market allowing to attract and retain the most basic consumer product. Just to work with the consumer is a complex of measures for the Customer and Company’s. For this work there are many tools, for example, CRM software.
These programs allow you to organize and store information about potential or existing customer, to history of its cooperation with a company that is a good basis for successful relationships. You can also store customer feedback about the product collection which is one of the objectives of the marketing department. The next block of tasks for the marketing department to implement the functions of the Enlightenment at first glance may seem quite peculiar to this department. This is a preparation for the ordering, the design of an order, transfer ordering a unit to manufacture, receive final order from the warehouse of finished products, accessories documents for request forwarding and delivery to the customer. But a closer look it turns out that all these actions of the marketing department solve two important problems. First, the exemption of sales of routine interaction with business units and the maximum approximation of their work to the “field”. Secondly – the control of the company’s internal processes that directly affect product quality and customer satisfaction that, in fact, is the basis for marketing purposes. Summarizing, we can say that Modern marketing is an important part of the organization of any company, multi-vector problem has focused on the promotion of market information to manufacturers as a concept and from the manufacturer on the market to consumer ready product ideas.
