The choice is yours. For each page will prescribe the description and keywords on which search engine will find it relevant to your page content, while aware that the page content should dock with the keywords and description. Otherwise, the major search engines will treat you no good. Will continually update your site adding more and more new materials useful for your target audience, place articles, videos, timely update offered courses, etc. The site should be alive! But such a registration – it only the first step in moving forward.
Doing your own mailing list about training offers visitors subscribe to your newsletter. It will not lose the target visitors (potential customers). By sending you be able to announce trainings and seminars to inform about useful materials and activities in the field of education. Created mailing list – this is your primary Internet asset is a database of potential clients for education services Your organization. But note that this newsletter to keep constantly and without interruption, and enable the subscriber to unsubscribe from it otherwise can later be discontent! Writing and placement Writing your own articles and placing articles is a very good way to get targeted visitors to your site, and the article must not only be written from the "noodle", and provide useful information for interested man.
For example, if you spend training on sales, write an article on improving sales effectiveness, if you are organizing seminars on personnel management, write an article about creating incentives, etc. Place written articles on his website on other websites that provide such service, as well as niche sites previously assigned to them by the administrator. The source for this paper is put your site. Internet advertising training courses and seminars can be classified into this type of advertising on two main and most popular types: banner and contextual. Contextual advertising training (workshops, seminars) gives very good results. When using it, consider the following: choose the right keywords and create an ad, a link from the content must keep it on the page, for more information contained in the declaration, the transition potential customer your site, it's important not to lose it, which means that it should be more interested in articles, to hang from your site yourself in "Favorites" or motivate him to subscribe to your newsletter (this is the best option). Once a potential customer to do this all we can assume that it yours, if you did not disappoint and future mailing information. Banner advertising education services can be quite effective, but if you place it on the niche sites, the visitors were most likely interested dostochno your proposal. At This interest is whether the site is collecting statistics on the campaign, so you can track its effectiveness. This is a brief overview of the main tools for promoting training and seminars on the Internet. Using them you be able to boost sales of educational programs over the Internet.