• General 10.03.2022

    An important factor in creating a successful alcohol brand – properly defined identity. Brand itself is already a broad concept, but first and foremost, is a unique set of interrelated rational and emotional grounds on which the consumer recognizes the brand. Real features are the attributes of the brand, and thinking the – characteristics. Identity is realized through certain actions: Positioning promotion program (marketing strategy) alcohol products, the value proposition for the consumer. Extended identity can give brand recognition and identity. Particularly bright brand manifests itself through advertising communication, design studios and advertising agencies, creating an alcohol brand, give it a planned manner. When the mark to market the image is transformed, the consumer fills brand's own speculation and values.

    What happens is that marketing is called 'creation of the perceived image. " For a successful and long existence wine brand is important to measure consumer perceptions of brand and properly manage marketing communications to achieve maximum coincidence of the planned and perceived brand image. This is a fairly productive when using psychological means. When creating a brand to think about how the product fits the consumer lives, what emotional needs are satisfied. How can affect creative thought, embodied in the design of the brand to the target group. If the content of the brand (promise, feelings, opinions, behavior) reflects the inner content of man (needs, desires) and brand image replaces those needs and desires in mind the target audience. Trademark becomes a symbol denoting an internal necessity. Thus, the use of psychological laws influence the development of enhanced brand identity and communications is a powerful impulse for the creation popular brands.

    Posted by millionaire @ 2:41 pm for General |

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