Customers who has it good and fans who is invincible when were you dear reader the last time after a purchase really excited and if you analyze this experience, why were you excited? Usually, such experiences are back some time and often we know hardly, why and what has fascinated us. Maybe it was just an indefinite feeling, a small imperceptible impulse which has brought everything else in the role. But unfortunately, these small and imperceptible pulses have become rather rare. We buy similar products from companies that are increasingly similar to be at prices that are also increasingly similar. Welcome to the land of the similarities. Over the years, the service desert Germany was proclaimed and complained about lack of service and declining service. Has something changed? This question can be with a simple and clear: “it comes out to”answer.
Sure, it has been invested in recent years in service. Better availability, faster deliveries, mostly professional Operation, there are standardised products which can often easily individualize themselves and so on and so forth. It was done so much on the service front, but also on pages of our customers with a higher expectations created after, so that everything is finally back. The expectation of the customers is not meeting mostly but also. Customers get what they expect and are also mostly satisfied. Immediately it is clear that customers become so hardly enthusiastic about and certainly not real fans. But what makes the difference? Making customers fans? In short form, three factors are crucial for it: fulfil the basic expectations, humanity and cordiality in the contact and a real pleasant surprise that just fits. The first of these three points is clear and speaks for itself, but basically he is ticket and raison d ‘ etre in a strong competition-oriented environment. Generally it comes to determine the expectations of the customers and then with an appropriate solution to meet these requirements, or to satisfy.
