• General 14.05.2017 Comments Off on Quality Journalism

    New image campaign of the newspapers is the background to the foreground. The media landscape is in transition. The newspaper also. It becomes increasingly digital and interactive. Without losing their USP: responsible, comprehensively researched quality journalism. For the ZMG newspaper marketing company exactly the right time to stage the performance of newspaper advertising. “The new campaign translates original and absolutely the core benefits of the newspaper”, underlines Dr.

    Stephan Vogel, Creative Director of Ogilvy & Mather.” Messages, without background considered, are distorted, tendentious and distorted sense. The spatial depth of the campaign artwork corresponds to the search depth of quality journalism for the newspaper, so bird next. Markus Ruppe, Managing Director of ZMG newspaper marketing company, Frankfurt am Main to the campaign: “you can actively against the crisis work. A credible communication of product quality is critical to gain the confidence of consumers. That goes with the newspaper and is in crisis again more used. The readers are used to find not only a few headlines, but also backgrounds – incidentally about their industry. We wanted to show that.

    And we wanted to encourage, to perceive the newspaper appearances in the Internet as a quality advertising medium. Internet is not Internet. There are television, radio, provider, search engine there, many many offers of the companies and even newspapers, and are wonderful, serious to convey advertising messages on this technical channel. “The result is differentiation from all other significantly more fleeting and accelerating media. The role of the newspaper as the biggest German media to be played trennscharfer. Main argument: the long range and the unique quality of contact. The campaign is implemented in online banners, mailings and ads in magazines and newspapers. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. You supports advertisers and agencies with practical media planning services to the advertising effect control. The German group of Ogilvy is an integrated employee communications agency. It supports more than 200 clients with more than 330 individual budgets and is fifth largest agency group in Germany. Ogilvy is among one of the biggest concerns for communication services of WPP Group plc, worldwide. Ogilvy is one of the few agencies in Germany, which is perfectly equipped for the modern communication requirements. Ogilvy not rare at the top is the Effie and all prestigious award shows always on the podium. In the current ranking of the advertising trade press is Ogilvy ranked 3rd OgilvyOne is the best direct marketing agency of in Germany for years. Ogilvy Healthworld was elected 2008 Agency of the year in their area. PCRM is often quoted on this topic. The Frankfurt Ogilvy Group leads by far in the global creative race of WPP agencies. International: According to Forrester Research, OgilvyInteractive worldwide is the best network of digital communication. Ogilvy is also exclusive partner of the mobile world in Barcelona and MipTV in Cannes.

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